During my second year in University, we were tasked with a live brief. For this brief, I worked alongside one of my peers and we came up with Avail. Avail is a campaign to spread awareness of poverty around the UK. Avail helps educate people about poverty and the many who struggle with it every day.
Through our research we found 14.5 million people in the UK are living under the poverty line, with 4.3 million of them people children. With this campaign, we wanted to make people aware of the increasing number of people who suffer from poverty and highlight the many struggles it causes.
