I recently had the opportunity to collaborate with Awakened, a wellness skin and beauty brand dedicated to holistic self-care and transformation. This commission involved a complete logo redesign, the creation of comprehensive training manuals, and the development of updated brand guidelines to ensure consistency across all visual and written communications.
Mood Board
The logo was reimagined to reflect the brand’s essence—spiritual awakening, beauty, and empowerment—while maintaining a sleek and modern aesthetic for both digital and print applications. Alongside this, I created detailed brand guidelines, outlining the brand’s colour palette, typography, tone of voice, and imagery standards. These guidelines serve as a reference for maintaining visual and messaging consistency across all platforms.
Brand Guidelines
Additionally, I developed training manuals designed to provide clear and structured guidance for professionals working with the brand. These resources ensure that every aspect of the brand’s identity is communicated effectively and cohesively.
Training Manuals
This project was a fusion of visual storytelling and practical communication, aligning design elements with brand identity to create a cohesive and engaging experience.
Check out Awakened Skin & Beauty on Instagram: @awakened_beauty_111
Interested in updating your own business? Get in contact today on Instagram @_hwdesigns or by email, hwissett@gmail.com