Have you got a job? Do you have savings? When are you going to buy a house? These are many questions people in their late to mid-twenties and even early thirties get asked daily, but do you need to know the answers now? Misstep is here to help those who haven’t decided what their next steps are or feel like they’re going down the wrong path. This may seem scary when you’re going through it, but Misstep is here to help.
With 82% of people experiencing what is known as the quarter-life crisis, the platform Misstep was created to support those who are struggling and feeling like they aren't on the correct path in life.
Misstep is an online platform where people can connect with people experiencing the same worries of believing they are not where society expects them to be and get help.
For my Final Major Project during my Undergrad, I created a social media and outdoor advertising campaign for a non-profit organisation advertising campaign, Misstep, for those experiencing a quarter-life crisis. This campaign's main objectives were to help spread the word and make people aware there are others out there who are feeling the same way.
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